The Rubik’s Cube or originally called the Magic Cube, was invented in 1974 by a Hungarian sculptor and professor of architecture Erno Rubik. Initially intended as a 3D teaching tool, he realized that the cube was a puzzle once scrambled. He discovered sequence of moves to solve the puzzle, arranging cube by cube and from then on, the amazing journey continues… 
Design Your Cube (now, Rubik's Photo Cube) is proud to be a part of this journey by signing a license agreement with the Rubik’s Brand Ltd to use the Original Rubik’s Cube products and carry the famous trademark.  Rubik's Brand Ltd is the new company created out of Seven Towns Ltd to run administratively the Rubik’s brand, . 
"As of January 2009, 350 million cubes had been sold worldwide making it the world's top-selling puzzle game. It is widely considered to be the world's best-selling toy."*


"Maurits Cornelis Escher (17 June 1898 – 27 March 1972), usually referred to as M. C. Escher, was a Dutch graphic artist. He is known for his often mathematically inspired woodcuts, lithographs, and mezzotints. These feature impossible constructions, explorations of infinity, architecture, and tessellations."* 
Up to this day, his influence in field of mathematics, science and art remains, as well as in popular culture where he continues to be a famous reference. 
Rubik's Photo Cube as the EXCLUSIVE licensee of The M.C. Escher Company B.V. is proud to announce that M.C. Escher’s symmetry drawings No. E 20 (Fish) and No. E 104 (Lizard) part of Design Your Cube’s special cubes collection.


Walter and Werner Randelshofer have designed an amazing website dedicated to Rubik’s Cubes and some other special puzzle cubes. They have developed powerful applications for cubes that can be played with. They have been a source of inspiration for Rubik's Photo cube team since the beginning of the project. 
See and admire just some of their notable works available only in our STORE.


Smart, Small, Simple and Strategic. United Square strategy game in the CuBe² version is the fundamental element of the Rubik's Photo cube project. It all started with the idea of adapting the original design of the game and its packaging to a Rubik's cube.